DESIGN
Pluxee emerged from the transformation of Sodexo Benefits and Rewards Services, redefining employee benefits and engagement through a digital-first, experience-led brand designed for a fast-growing global market.
Working to an ambitious launch timeline, my role was to help bring the new identity system to life across a wide range of brand, marketing, and communication assets. Building on guidelines created by Conran Design Group, I developed a broad suite of collateral and templates for both internal and external audiences.
Inspired by Pluxee’s vibrant personality, the work embraced bold colour, expressive photography, and dynamic layouts to create a visual language full of energy and positivity. In total, 1,789 templates and assets were created within a two-month period to support the global launch.