BRAND / UI
Meetingo is a meeting room booking platform that brings together one of the world's largest selections of business meeting spaces in a single, easy-to-use destination. Users can search, compare, and book venues in just a few clicks, with a focus on high-quality spaces designed specifically for business.
My role was to evolve the existing brand identity and extend it across the digital experience, including the platform UI and email communications. This also involved developing a refreshed creative direction for the Insights and blog content, introducing a contemporary colour palette and a flexible graphic system built around geometric shapes and dynamic image compositions.
The visual approach was designed to reflect the personality of the Meetingo brand — energetic, positive, and professional. Carefully curated photography, combined with bold layouts and graphic framing devices, created a rich and engaging content experience while maintaining consistency across every touchpoint.