UI / PRINT
Basepoint is a UK flexible workspace provider offering serviced offices, coworking spaces, meeting rooms, virtual offices, workshops, studios, and light industrial units for businesses of all sizes.
The brief was clear: position Basepoint as the leading provider of industrial office and workspace solutions in the UK. Our role involved evolving the existing brand identity, refining the website UX from supplied wireframes, and designing a bold, contemporary UI system.
We introduced a refreshed colour palette, developed a bespoke illustration style, and created a modern digital experience designed to elevate the brand and improve usability. The visual language was then extended across supporting marketing materials, including brochures, email communications, and online advertising campaigns.